"Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines LOréals successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how LOréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes LOréals strategy, including: - Maintaining market leadership in the face of disruption. - Believing in the transformative power of the organization, its legacy and its people. - A social-centric approach to beauty tech, ecommerce and digital services. - The companys successful play for market dominance in China. - Case studies that showcase best practices for digital transformation across sectors. Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies." - from publisher.
Foreword: Permanent reinvention in the genes --- Introduction: Building a beauty powerhouse --- PART I. FOUR FOUNDATIONAL PILLARS --- Chapter 1. Orchestrate creativity --- Chapter 2. Cultivate healthy doubt --- Chapter 3. Learn and innovate with rigor --- PART II. A HUMAN-CENTERED TRANSFORMATION --- Chapter 5. Centering customers --- Chapter 6. Becoming social --- Chapter 7. Transforming relationships with partners --- Chapter 8. Putting people first --- Conclusion --- Acknowledgments --- About the Authors --- Appendix 1. LOréals history: a timeline of significant dates --- Appendix 2. Timeline of LOréals acquisitions and strategies --- Appendix 3. LOréals portfolio of brands --- Appendix 4. Global beauty industry data --- Notes --- References --- Index..
