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Book
KOTLER, Philip. Author | KARTAJAYA, Hermawan | SETIAWAN, Iwan
Published by Wiley - 2021
Library: Paris Montparnasse Paris Champerret
In this book, the author integrates the major movements facing marketers today: dramatic technological advances, changes in customer behavior, and shifts in accepted business models.
Book | KARTAJAYA, Hermawan
Published by Wiley 2010
Contents: trends: welcome to marketing 3.0, future model for marketing 3.0 ; strategy: marketing the mission to the consumers, mar...
Book | KOTLER, Philip
Published by De Boeck 2012
Cet ouvrage présente une approche du marketing centrée sur l'humain, s'appuyant sur les ordinateurs personnels, la téléphonie mobi...
Published by De Boeck supérieur 2017
Pour comprendre les changements opérés dans l'univers du marketing à l'heure du développement du big data et de la création de pro...
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