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CHEVALIER, Michel (1943-....). Author | MAZZALOVO, Gérald. Author
Published by Dunod - 2021 , 4e édition
Library: Paris Montparnasse Paris Champerret
Une présentation globale du marché du luxe, donnant à comprendre ce qu'il recouvre, ses particularités, ses secteurs d'activité, sa clientèle, sa distribution, l'importance des marques et de la communication ainsi que son avenir. ©Electre 2021
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