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HELFER, Jean-Pierre. Author | ORSONI, Jacques. Author | Ouidade, Sabri. Author
Published by Vuibert - 2020 , 15e éd.
Library: Paris Montparnasse
Panorama des techniques, des méthodes et des procédures du marketing tenant compte des modifications récentes de l'environnement commercial. Avec des exemples concrets, des schémas, des tableaux et des compléments numériques téléchargeables par l'enseignant. ©Electre 2020
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