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Book
SILBERZAHN, Philippe. Author
Published by Pearson - 2020 , 2e éd.
Library: Paris Montparnasse
A l'inverse de la démarche basée sur un business plan et des études de marché, le principe d'effectuation incite les entrepreneurs à s'installer rapidement sur le marché. L'auteur propose une méthode en cinq axes qui insiste sur la variété des profils d'entrepreneurs et qui déconstruit le mythe de l'entrepreneur héroïque. ©Electre 2020
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