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Chaffey, Dave (1963-). Author | Ellis-Chadwick, Fiona. Author | Isaac, Henri (1966-). Adapter | MERCANTI-GUERIN, Maria. Adapter
Published by Pearson - 2020 , 7e éd.
Library: Paris Montparnasse
Un manuel présentant les opportunités offertes par le numérique dans une stratégie marketing. Il aborde l'influence numérique et l'utilisation de l'intelligence artificielle. Chaque chapitre comporte des objectifs, des schémas, un résumé, une liste de références, des activités progressives et des exercices. Les corrigés sont disponibles sur le site de l'éditeur. ©Electre 2020
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