ESCP Europe

This book is divided in Four parts. the first lays the foundations of the books approach starting by placing readers before the realities of the field. The second part proposes to revisit the main fields of management in the light of a cultural perspective. The third part adresses the situations of interactions which are more and more frequent in organizations in today's increasing internationalization of business life. The final and fourth part aims to propose possible avenues for improving the taking into account of this cultural dimension, in particular in the context of emerging countries. @ introduction