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AURIER, Philippe. Author | SIRIEIX, Lucie. Author
Published by Dunod - 2016 , 3e éd.
Library: Paris Champerret
Cet ouvrage présente les techniques pour gérer aux mieux la commercialisation des produits du secteur de l'agroalimentaire : comprendre les habitudes de consommation, prévenir les risques, maintenir la confiance, construire sa stratégie, gérer le produit et sa marque sur son territoire ou à l'international. Les auteurs exposent également l'impact des nouvelles technologies, ainsi que la place accordée au prix. ©Electre 2020
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