Principles of Marketing Engineering and Analytics / Arvind Rangaswamy

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Principles of Marketing Engineering and Analytics / Arvind Rangaswamy

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Lilien, Gary L.. Author | DE BRUYN, Arnaud. Author | RANGASWAMY. Author

Published by Decision pro - 2017 , 3rd ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2017
Edition no.: 3rd ed.

ISBN: 978-0-9857648-2-1

Subjects: MARKETING MANAGEMENT - ENVIRONMENTAL MARKETING - MARKETING MIX - STRATEGIC MARKETING

Marketing decision making is becoming like design engineering : putting together concepts, data, analyses, and simulations to learn about the market-place (analytics) and to design effective maketing plans (engineering). This book offers an overview of the most widely used marketing engineering and analytics concepts and tools and show how they drive the collection of the right data and information to perform the right analysis to make better marketing plans, better product designs, and better marketing decisions @back cover

Principles of Marketing Engineering and Analytics / Arvind Rangaswamy

Source : Syracuse

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