ESCP Europe

Item type

Ebook

Language

English

Publication year

2016

Edition no.

9th ed

ISBN

978-1-292-15077-2

Note

• 1 user licence

Subjects

STRATEGIC MARKETING - MARKETING MANAGEMENT - MARKET - MARKETING MIX

Geographical area

GENERAL

The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.