Managing Innovation : integrating technological, market and organizational change / Joe Tidd and John Bessant

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Managing Innovation : integrating technological, market and organizational change / Joe Tidd and John Bessant

Book

TIDD | Bessant, John

Published by Wiley & Sons - 2009 , 4th ed

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2009
Edition no.: 4th ed

ISBN: 978-0-470-99810-6

Subjects: MANAGEMENT - INNOVATION - ORGANIZATIONAL CHANGE

Managing innovation has been fully revised and updated based on extensive user feedback to incorporate the latest findings and techniques in innovation management. The authors have included a new and more explicit innovation model, which is used throughout the book, and have introduced two new features (Research notes and Views from the Front Line) to incorporate more real life case material into the book.

Managing Innovation : integrating technological, market and organizational change / Joe Tidd and John Bessant

Source : Syracuse

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