You are here:
0 review
Book
KOTLER, Philip. Author | Keller, Kevin Lane (1956-....). Author
Published by Pearson - 2019 , 16e éd.
Library: Paris Montparnasse Paris Champerret
Manuel présentant les grandes tendances du marketing et les nouvelles problématiques suscitées par les NTIC, et proposant des exemples français et internationaux de campagnes récentes, ainsi que des exercices. Avec, encarté dans l'ouvrage, un code d'accès en ligne à la version électronique de l'ouvrage. ©Electre 2019
Fields marked with an * are required
The search will be preserved in your account and can be re-run at any time.
You can manage your alerts directly in your account
Subscribe to events in the category and receive new items by email.
Copy this code and paste it on your site to display the frame
Or you can share it on social networks
Are you sure you want to delete all the documents in the current selection?
You wish to reserve a copy.
Warning! Do you really want to cancel your registration?
