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URVOY, Jean-Jacques | SANCHEZ, Sophie. Author | Le Nan, Erwann. Author
Published by Eyrolles - 2012 , 2e éd.
Library: Paris Montparnasse
Analyse du concept de packaging, décrit ici comme le résultat d'un processus qui communique un esprit d'entreprise, une stratégie de marque, des caractéristiques aux produits et la volonté d'un designer.
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