Retail strategic international expansion (SIRE²) : Theory and cases / Brenda J. Sternquist

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Retail strategic international expansion (SIRE²) : Theory and cases / Brenda J. Sternquist

Book

STERNQUIST, Brenda. Author

Published by Brenda Sternquist Consulting - 2011

Library: Paris Montparnasse Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2011

ISBN: 978-0-9827260-0-6

Note

Endnotes

Subjects: INTERNATIONAL TRADE - STRATEGY

This book presents propositions to predict international expansion for two types of retailers, global versus multinational : global retailers internationalize using a standard format that they replicate wherever they go ; multinational retailers change their offering, adapting to different cultures and economies. Eighteen detailed cases are presented outlining retailers international expansion strategy and include Amazon.com, Blockbuster, Carrefour, Casino, Costco Wholesale, Foot Locker, Gap, Kingfisher, Metro, Office Depot, Pinaulat-Printemps-Redoute, Seven and I, Shoprite Holdings, Starbucks Coffee, Tesco, Toys R Us, Uniglo and Wal-Mart.

Retail strategic international expansion (SIRE²) : Theory and cases / Brenda J. Sternquist

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin