ESCP Europe

Item type

Ebook

Language

English

Publication year

2018

ISBN

978-1-5036-0619-7

Note

• 1 user licence

Subjects

SUSTAINABLE DEVELOPMENT - POLITICAL ECONOMY - INNOVATION

Geographical area

GENERAL

Based on more than a decade of research and work with companies, the authors argue that a bright green future is only possible with dramatic innovation across multiple sectors at the same time. To achieve this, a broader ecosystem of playersincluding inventors, executives, customers, investors, activists, and governmentsall must play a role. The book outlines how and the extent to which each group can serve as a driver of green growth. Then, Lenox and Chatterji identify where economic incentives currently exist, or could exist with institutional change, and ultimately address the larger question of how far well-coordinated efforts can take us in addressing the current environmental crisis.@back cover