The management of luxury : an international guide / edited by Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

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The management of luxury : an international guide / edited by Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

Book

Berghaus, Benjamin (1982-). Science publisher | MÜLLER-STEWENS, Günter. Science publisher | Reinecke, Sven, 1967-. Science publisher

Published by Kogan Page - 2018 , 2nd ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2018
Edition no.: 2nd ed.

ISBN: 978-0-7494-8182-7

Subjects: MANAGEMENT - CONSUMER BEHAVIOR - LUXURY GOODS INDUSTRY SECTOR

"The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. "

The management of luxury : an international guide / edited by Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin