ESCP Europe

"From Apple to Zara stories of famous business model innovations are inspirational but not very instructive. We know that successful innovators take risks and pursue underserved markets. But how beyond luck, serendipity, or even genius do they actually do it? Strategy expert Mark W. Johnson argues the breakthrough business models result from forays into the white space: uncharted territory well beyond a companys core business. But the reason so few companies successfully seize their white space is not because it is uncharted. Its because they try to navigate it using their existing business model without a clear understanding of how that model works." - from book jacket.

Foreword by A.G. Lagley, Chairman --- Procter & Gamble --- PART ONE A NEW MODEL FOR GROWTH AND RENEWAL --- 1. The white space and business model innovation --- 2. The four-box business model framework --- PART TWO WHEN NEW BUSINESS MODELS ARE NEEDED --- 3. The white space within: transforming existing markets --- 4. The white space beyond: creating new markets --- 5. The white space between: dealing with industry discontinuity --- PART THREE BUSINESS MODEL INNOVATION AS A REPEATABLE PROCESS --- 6. Designing a new business model --- 7. Implementing the model --- 8. Overcoming incumbent challenges --- Epilogue --- Notes --- Acknowledgements --- Index --- About the author..