Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A.Moore

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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A.Moore

Book

MOORE, Geoffrey A.. Author

Published by Harper Collins Publishers - 2014 , 3rd ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2014
Edition no.: 3rd ed.

ISBN: 978-0-06-229298-8

Subjects: WEBMARKETING - INNOVATION - SALE - CUSTOMER

"This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets."

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