Reinvent your business model : How to seize the white space for transformative growth / Mark W. Johnson

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Reinvent your business model : How to seize the white space for transformative growth / Mark W. Johnson

Book

Johnson, Mark W.. Author

Published by Harvard Business Review - 2018

Library: Paris Montparnasse Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2018

Contributors

CHRISTENSEN, Clayton M.

ISBN: 978-1-63369-646-4

"In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully."

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