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SCIBETTA, Frédéric. Author | Moysan, Yvon. Author | Dosquet, Eric. Author | DOSQUET, Frédéric. Author
Published by Dunod - 2018
Library: Paris Champerret
Une présentation de la technologie des objets connectés et l'analyse de leur impact sur les stratégies marketing de l'entreprise, notamment grâce à l'optimisation de l'utilisation des données de chaque client. Avec de nombreux exemples dans des secteurs très variés. ©Electre 2018
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