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TRUPHEME, Stéphane. Author | Gastaud, Philippe. Author
Published by Dunod - 2018
Library: Paris Montparnasse Paris Champerret
Des outils pour combiner les deux approches complémentaires que sont l'inbound marketing, qui vise à gagner l'attention du consommateur connecté grâce à un contenu de qualité, et le growth hacking, technique consistant à détourner des systèmes intelligemment pour produire beaucoup avec peu de moyens. Avec l'accès à 4 films vidéo proposés en ligne. ©Electre 2018
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