ESCP Europe

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. MyManagementLab® not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Table of Contents PART I. FOUNDATION CONCEPTS 1. Introduction: What Is International Business? 2. Globalization of Markets and the Internationalization of the Firm PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS 3. The Cultural Environment of International Business 4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business 5. Theories of International Trade and Investment 6. Political and Legal Systems in National Environments 7. Government Intervention and Regional Economic Integration 8. Understanding Emerging Markets 9. The International Monetary and Financial Environment 10. Financial Management and Accounting in the Global Firm PART III. STRATEGY AND OPPORTUNITY ASSESSMENT 11. Strategy and Organization in the International Firm 12. Global Market Opportunity Assessment PART IV. ENTERING AND WORKING IN INTERNATIONAL MARKETS 13. Exporting and Global Sourcing 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising, and Other Contractual Strategies PART V. FUNCTIONAL AREA EXCELLENCE 16. Marketing in the Global Firm 17. Human Resource Management in the Global Firm.