The Digital Transformation Playbook : Rethink your business for the digital age / David L. Rogers

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The Digital Transformation Playbook : Rethink your business for the digital age / David L. Rogers

Book

Rogers, David L.. Author

Published by Columbia University press - 2016

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2016

ISBN: 978-0-231-17544-9

Note

Includes bibliographical notes and case studies

Subjects: MANAGEMENT - COMPANY - STRATEGY - TECHNOLOGICAL MANAGEMENT

The author shows why traditional businesses need to rethink their underlying assumption in five domains of strategy -- customers, competition, data, innovation, and value. He reveals how to harness customer networks, plateforms, big data, rapid experimentation, and disruptive business models -- and how to integrate these into your existing business and organization. @ Front flap

The Digital Transformation Playbook : Rethink your business for the digital age / David L. Rogers

Source : Syracuse

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