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BASSANI, Marco. Author | SBALCHIERO, Saverio. Author | BEN YOUSSEF, Kamel. Author
Published by De Boeck - 2010 , 2e éd.
Library: Paris Montparnasse
L'étude tend à montrer l'impact de la marque sur le comportement des consommateurs et propose des outils d'apprentissage permettant de s'interroger sur les liens qui unissent design, marketing et marque.
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