International Marketing and Export Management / Gerard Albaum

0 review

International Marketing and Export Management / Gerard Albaum

Book

Albaum, Gerald. Author | JOSIASSEN, Alexander. Author | DUERR, Edwin. Author

Published by Pearson - 2016 , 8th ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2016
Edition no.: 8th ed.

ISBN: 978-1-292-01692-4

Note

Includes a Glossary

Subjects: INTERNATIONAL MARKETING - INTERNATIONAL TRADE - EXPORT - MANAGEMENT

This book covers both marketing processes and activities. It provides a marketing management approach to international marketing with a particular emphasis on export development and management. Chapter topics include : bases of international marketing ; the international environment ; export market selection (definition and strategies) ; information for market(ing) decisions ; market entry strategies ; export entry modes ; non-export entry modes ; product decisions ; pricing decisions ; financing and methods of payment ; promotion and marketing communication ; the export order and physical distribution ; and organization and planning of international marketing activities.

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur