Integrated Advertising, Promotion, and Marketing Communications, Global Edition / Kenneth E. CLOW

0 review

Integrated Advertising, Promotion, and Marketing Communications, Global Edition / Kenneth E. Clow

Ebook

CLOW, Kenneth E.. Author | BAACK, Donald. Author

Published by Pearson Education Limited - 2018 , 8th éd.

Library: Madrid London Paris Champerret Paris Montparnasse Turin

Source : Syracuse

Item type: Ebook
Language: English

Publication year: 2018
Edition no.: 8th éd.

ISBN: 978-1-292-22275-2

Note

List of figures & photographs, web sources, exercises, case analysis,

Geographical area: GENERAL

For advertising courses. Integrated advertising and marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.@Pearson, 2018

Consult online

Suggestions

Du même auteur