Essentials of Services Marketing, Global Edition / Jochen WIRTZ

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Essentials of Services Marketing, Global Edition / Jochen WIRTZ

Ebook

WIRTZ, Jochen. Author | LOVELOCK, Christopher H.. Author

Published by Pearson Education limited - 2018 , 3rd ed.

Library: Madrid London Paris Champerret Paris Montparnasse Turin

Source: Syracuse

Item type: Ebook
Language: English

Publication year: 2018
Edition no.: 3rd ed.

ISBN: 978-1-292-09006-1

Note

1 user licence

Subjects: SERVICES MARKETING - CUSTOMER RELATIONSHIP MANAGEMENT - PROCESS OF CREATING VALUE - Culture d'entreprise - CUSTOMER SERVICE

Geographical area: GENERAL

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.@Pearson, 2018

Essentials of Services Marketing, Global Edition / Jochen WIRTZ

Source: Syracuse

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