ESCP Europe

Item type

Ebook

Language

English

Publication year

2018

Edition no.

15th ed

ISBN

978-1-292-21549-5

Note

• 1 user licence

Subjects

MARKETING MIX - MANAGEMENT - STRATEGY

Geographical area

GENERAL

For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts through casesPicking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.@Pearson, 2018