- Item type
- Ebook
- Language
- English
- Publication year
- 2015
- Edition no.
- 15th ed.
- ISBN
- 978-1-292-09271-3
- Note
This reference textbook introduces concepts and tools for marketing while integrating theoretical and practical advancements. It deals with understanding marketing, analysing markets, relationships with clients, building strong brands, elaborating offers for the markets, communicating with clients, helping the long term growth.
