Library:
Madrid
London
Paris Champerret
Paris Montparnasse
Turin
- Item type
- Ebook
- Language
- English
- Publication year
- 2015
- Edition no.
- 15e éd.
- ISBN
- 978-1-292-09271-3
- Note
- Bibliographie - Bachelor 2 -2017
This reference textbook introduces concepts and tools for marketing while integrating theoretical and practical advancements. It deals with understanding marketing, analysing markets, relationships with clients, building strong brands, elaborating offers for the markets, communicating with clients, helping the long term growth.