ESCP Europe

The Lean movement has revolutionized how we create products and companies. It focuses on customer development, tackles the risky parts first, and focuses on finding real, unmet needs. At the core of this is iterationa cycle of learning and adapting thats driven by data. Lean Analytics gives you blunt, practical advice and proven approaches for learning from the abundance of data all around you. This book is about analytics, done right: lean, mean, and iteratively. Filled with behind-the-scenes case studies and day-one tools, its an essential ingredient for any smart startup. In 2010, Alistair and Ben were two of the co-founders of Year One Labs, an early stage accelerator that provided funding and up to 1-year of hands-on mentorship to 5 startups. Year One Labs followed a Lean Startup program, making it the first accelerator to formalize such a structure. Three of five companies graduated from Year One Labs and went on to raise follow-on financing. A great deal of their experience and thought leadership around Lean Startup and analytics emerged during this time. from publisher.

Foreword --- Preface --- PART ONE: STOP LYING TO YOURSELF --- Chapter 1: Were all liars --- Chapter 2: How to keep score --- Chapter 3: Deciding what to do with your life --- Chapter 4: Data-driven versus data-informed --- PART TWO: FINDING THE RIGHT METRIC FOR RIGHT NOW --- Chapter 5: Analytics frameworks --- Chapter 6: The discipline of one metric that matters --- Chapter 7: What business are you in? --- Chapter 8: Model one: E-commerce --- Chapter 9: Model two: Software as a service (SaaS) --- Chapter 10: Model Three: Free mobile app --- Chapter 11: Model four: Media site --- Chapter 12: Model Five: User-generated content --- Chapter 13: Model six: Two-sided marketplaces ---Chapter 14: What stage are you at? --- Chapter 15: Stage one: empathy --- Chapter 16: Stage two: stickiness --- Chapter 17: Stage three: virality --- Chapter 18: Stage four: Revenue --- Chapter 19: Stage five: scale --- Chapter 20: Model + stage drives the metric you track --- PART THREE: LINES IN THE SAND --- Chapter 21: Am I good enough? --- Chapter 22: E-commerce: lines in the sand --- Chapter 23: SaaS: Lines in the sand --- Chapter 24: Free mobile app: lines in the sand --- Chapter 25: Media site: lines in the sand --- Chapter 26: User-generated content: lines in the sand --- Chapter 27: Two-sided marketplaces: lines in the sand --- Chapter 28: What to do when you dont have a baseline --- PART FOUR: PUTTING LEAN ANALYTICS TO WORK --- Chapter 29: Selling into enterprise markets --- Chapter 30: Lean from within: intrapreneurs --- Chapter 31: Conclusion: beyond startups --- Appendix: References and further reading --- Index..