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"The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. 'Hacking Growth' reveals the secret behind the rise of some of the worlds most successful start-ups and big blue-chip companies. Growth hacking focuses intensely on acquiring customers, retaining them, engaging them and making them return repeatedly. It blends product development, analytics and online marketing to rapidly generate, prioritize and test ideas for growth that really work. With a wealth of stories from companies ranging from Facebook to Walmart, is a proven, practical tool-kit to walk readers from all industries through a strategy they can adapt to their needs.Written by the key architects of the growth hacking methodology and founders of growthhackers.com the #1 growth hacking community with 1.8 million users this ultimate guide will help you drive consumers to your company and achieve consistent, data-driven growth." - from back cover.

Introduction --- PART I: THE METHOD --- Chapter One: Building growth team --- Chapter Two: Determining if your product is must-have --- Chapter Three: Identifying your growth levers --- Chapter Four: Testing at high tempo --- PART II: THE GROWTH HACKING PLAYBOOK --- Chapter Five: Hacking acquisition --- Chapter Six: Hacking activation --- Chapter Seven: Hacking retention --- Chapter Eight: Hacking monetisation --- Chapter Nine: A virtuous growth cycle --- Acknowledgement Notes -- Index..