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BALAGUE, Christine. Author | Fayon, David. Author
Published by Pearson - 2016 , 3e édition
Library: Paris Montparnasse Paris Champerret
Les auteurs expliquent avec des exemples concrets comment intégrer les réseaux sociaux dans une stratégie d'entreprise, en fonction de l'objectif visé : communiquer autour d'une marque, nouer des partenariats, élargir un circuit de distribution, améliorer la gestion de la relation client. Ils donnent aussi des conseils pour optimiser l'utilisation de Facebook, Twitter, LinkedIn ou Viadeo. ©Electre 2017
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