ESCP Europe

"When it comes drawing on economic principles to explain current realities, there is no one readers trust more than Paul Krugman and Robin Wells. With more and more instructors in all types of schools using Krugman's signature storytelling style to help them introduce the fundamental principles of economics to all kinds of students." - from publisher.

Preface --- PART 1. WHAT IS ECONOMICS? --- Introduction. The ordinary business of life --- Chapter 1. First principles --- Chapter 2. Economic models: trade-offs and trade --- Appendix. Graphs in economics --- PART 2. SUPPLY AND DEMAND --- Chapter 3. Supply and demand --- Chapter 4. Consumer and producer surplus --- Chapter 5. Price controls and quotas: meddling with markets --- Chapter 6. Elasticity --- PART 3. INDIVIDUALS AND MARKETS --- Chapter 7. Taxes --- Chapter 8. International trade --- PART 4. ECONOMICS AND DECISION MAKING --- Chapter 9. Decision making by individuals and firms --- PART 5. THE CONSUMER --- Chapter 10. The rational consumer --- Appendix. Consumer preferences and consumer choice --- PART 6. THE PRODUCTION DECISION --- Chapter 11. Behind the supply curve: inputs and costs --- Chapter 12. Perfect competition and the supply curve --- PART 7. MARKET STRUCTURE: BEYOND PERFECT COMPETITION --- Chapter 13. Monopoly --- Chapter 14. Oligopoly --- Chapter 15. Monopolistic competition and product differentiation --- PART 8. MICROECONOMICS AND PUBLIC POLICY --- Chapter 16. Externalities --- Chapter 17. Public goods and common resources --- Chapter 18. The economics of the welfare state --- PART 9. FACTOR MARKETS AND RISK --- Chapter 19. Factor markets and the distribution of income --- Appendix. Indifference curve analysis of labor supply --- Chapter 20. Uncertainty, risk, and private information --- Solutions to Check your understanding questions..