Provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they wanteven if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcementbecause when it comes to your business, "good enough" isn't good enoughbetter is always better.
Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality.
Delve deeper into the 24 steps to success
Innovate, persevere, and create the product people want
Internalize lessons learned from real-world entrepreneurs
Test your understanding with exercises and case studies
The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey.
Starting a company is a serious undertaking, with plenty of risk and sacrifice to go aroundso why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.
TABLE OF CONTENTS
Preface
Introducing the Disciplined Entrepreneurship Canvas
What Is the Disciplined Entrepreneurship Canvas, and Why Is It Important?
How to Approach the Disciplined Entrepreneurship Canvas
Example of Using the Disciplined Entrepreneurship Canvas with Feedback
Step 0 How Do I Get Started? Should I?
Step 1 Market Segmentation
Step 2 Select a Beachhead Market
Step 3 Build an End User Profile for the Beachhead Market
Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market
Step 5 Profile the Persona for the Beachhead Market
Step 6 Full Life Cycle Use Case
Step 7 High-Level Product Specification
Step 8 Quantify the Value Proposition
Step 9 Identify Your Next 10 Customers
Step 10 Define Your Core
Step 11 Chart Your Competitive Position
Step 12 Determine the Customers Decision-Making Unit (DMU)
Step 13 Map the Process to Acquire a Paying Customer
Step 14 Estimate the Total Addressable Market (TAM) Size for Follow-on Markets
Step 15 Design a Business Model
Step 16 Set Your Pricing Framework
Step 17 Estimate the Lifetime Value (LTV) of an Acquired Customer
Step 18 Map the Sales Process to Acquire a Customer
Step 19 Estimate the Cost of Customer Acquisition (COCA)
Step 20 Identify Key Assumptions
Step 21 Test Key Assumptions
Step 22 Define the Minimum Viable Business Product (MVBP)
Step 23 Show That The Dogs Will Eat the Dog Food
Step 24 Develop a Product Plan
Worksheet
Exercise Answers
Index.
