ESCP Europe

"Starting an independent business is rife with both opportunity and peril. From the basics of writing a business plan to the challenges of financing the new venture, the Entrepreneur's Toolkit is the essential resource for success."- from book jacket.

1. Self-diagnosis: do you have the right stuff to start a business? --- 2. Finding and evaluating the opportunity: is it real and large enough? --- 3. Organizing the enterprise: which form is best for you? --- 4. Building a business model and strategy: how they work together --- 5. Writing a business plan: the basics --- 6. Financing the business: where's the money? --- 7. Angels and venture capitalists: for serious outside equity --- 8. Going public: adventures in the capital markets --- 9. Enterprise growth: the challenge to management --- 10. Keeping the entrepreneurial spirit alive: the ultimate challenge of success --- 11. Harvest time: reaping what you've sown --- Appendix A Understanding financial statements --- Appendix B Breakeven analysis --- Appendix C Valuation concepts --- Appendix D Online help when you need it --- Appendix E Rule 144..