ESCP Europe

Item type

Ebook

Language

English

Publication year

2016

Edition no.

4th ed.

ISBN

978-0-7494-7497-3

Note

• 1 user licence

Subjects

MANAGEMENT TEACHING - CORPORATE FINANCE - MARKETING MANAGEMENT

This book shows you how to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - It also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Chilango, TomTom, Heinz, Hotel Chocolat, Shell, The Card Factory and Addidas among others. Including a range of free online questions and answers that enable you to self-assess your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.