Marketing Plans : How to Prepare Them, How to Profit from Them / Malcolm McDonald

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Marketing Plans : How to Prepare Them, How to Profit from Them / Malcolm McDonald

Ebook

McDONALD, Malcolm | Wilson, Hugh

Published by John Wiley & Sons - 2016 , 8th ed.

Library: Madrid London Paris Champerret Paris Montparnasse Turin Berlin

Source : Syracuse

Item type: Ebook
Language: English

Publication year: 2016
Edition no.: 8th ed.

ISBN: 978-1-119-30989-5

Subjects: MARKETING PLAN - STRATEGIC MARKETING

This book is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM.

Marketing Plans : How to Prepare Them, How to Profit from Them / Malcolm McDonald

Source : Syracuse

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