Pricing on purpose : Creating and capturing value / BAKER, Ronald J.

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Pricing on purpose : Creating and capturing value / Ronald J. Baker

Ebook

BAKER, Ronald J.. Author

Published by John Wiley - 2006

Library: Madrid London Paris Champerret Paris Montparnasse Turin Berlin

Source : Syracuse

Item type: Ebook
Language: English

Publication year: 2006

ISBN: 978-1-119-20136-6

Note

Exhibits

Geographical area: GENERAL

This book explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing. It calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value and shows how any business can use various pricing strategies to communicate and capture the value of their products and services.

Pricing on purpose : Creating and capturing value / Ronald J. Baker

Source : Syracuse

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