ESCP Europe

This book provides a systematic framework for developing and implenting such global customer management programmes. It draws on in-depth research at over 20 major US and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Campina, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, WPP, Young & Rubicam, and Xerox.