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BON, Jérôme - Professeur à ESCP Business School. Author | GREGORY, Pierre | AURIFEILLE, Jacques-Marie | CLIQUET, Gérard
Published by Vuibert - 1995 , 2e éd.
Library: Paris Champerret
Etude et connaissance du marché - politique de produit - politique de prix - politique de vente et de distribution - politique de communication - Etudes de cas
Book | CLIQUET, Gérard
Published by Dunod 2006, 2e éd.
Cet ouvrage offre une synthèse sur le management de la distribution et analyse à la fois les différentes formes de canaux, le mark...
Book | AURIFEILLE, Jacques-Marie
Published by Litec 1997
SOMMAIRE : Marketing et logistique, du soutien tactique à la collaboration stratégique : la satisfaction du consommateur. Logistiq...
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