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BON, Jérôme - Professeur à ESCP Business School. Author | GREGORY, Pierre | AURIFEILLE, Jacques-Marie | CLIQUET, Gérard
Published by Vuibert - 1995 , 2e éd.
Library: Paris Champerret
Etude et connaissance du marché - politique de produit - politique de prix - politique de vente et de distribution - politique de communication - Etudes de cas
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