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Book
BOUCHET, Patrick | HILLAIRET, Dieter
Published by De Boeck - 2009
Library: Paris Montparnasse
Un regard sur les dimensions stratégiques et marketing des marques dans le secteur sportif. L'ouvrage analyse les problématiques liées au développement des produits, aux stratégies des firmes et aux phénomènes de la consommation.
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