ESCP Europe

"Applied social psychology combines the science of social psychology with the practical application of solving social problems that exist in the real world. This exciting textbook provides a thorough explanation of how social psychologists can contribute to the understanding and management of different social problems. A highly prestigious team of contributors from across Europe and the United States illustrate how social psychological theories, research methods and intervention techniques can be successfully applied to social problems encountered in the fields of physical and mental health, integration and immigration issues, gender issues, organizational issues, economic behaviour, political behaviour, environmental behaviour and education. Each field studied features an overview of important problems, the role of human behaviour in these problems, the factors influencing relevant behaviour, and effective ways to change this behaviour. This is an essential volume for all undergraduate and graduate students studying applied social psychology." - from back cover.

1. Introduction to applied social psychology --- 2. The USE of theory in applied social psychology --- 3. Applications of social psychology to increase the impact of behaviour-focused intervention --- 4. Research designs in applied social psychology --- 5. Social psychology and economic behaviour: heuristics and biases in decision making and judgement --- 6. Social psychology and immigration: relations between immigrants and host societies --- 7. Applying social psychology to the classroom --- 8. Social psychology and environmental problems --- 9. Gender issues in work and organizations --- 10. Social psychology of health and illness --- 11. Social psychology and mental health --- 12. Social psychology and modern organizations: balancing between innovativeness and comfort --- 13. Social psychology and the study of politics..