Library:
Madrid
London
Paris Champerret
Paris Montparnasse
Turin
Berlin
- Item type
- Ebook
- Language
- English
- Publication year
- 2014
- Edition no.
- 1st ed.
- ISBN
- 978-1-118-74087-3
- Note
- Subjects
- INTERNATIONAL - STRATEGY
International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. It explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.
