ESCP Europe

In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its 7th edition, this best-selling book textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in todays increasingly globalised world. [] Using well-known examples and case studies from a broad range of international organisations, this 7th edition of The business environment addresses these key questions and many more. It includes a chapter on the global context of business together with International Business in Action case studies, both of which clearly illustrate the global nature of todays world of business. With this book you can: - Explore all the issues which are critical to understanding the business environment and learn how these impact on organisations of all types and sizes; - Benefit from up-to-date information and accessible analysis of both the macro- and micro-environmental influences that affect business organisations today; - Put theory into practice, using a wide range of contemporary mini cases and case studies on: 1. organisations including Microsoft, Facebook, Gazprom and Serco. 2. Issues such as foreign direct investment, fracking, the Eurozone crisis and Quantitative Easing in book jacket.

PART 1: INTRODUCTION --- 1. Business organisations : the external environment --- 2. Business organisations : the internal environment --- The global context of business --- International business in action : the global car industry and the changing business environment --- PART 2: CONTEXTS --- 4. The political environment --- 5. The macroeconomic environment --- 6. The demographic, social and cultural context of business --- 7. The resource context: people, technology and natural resources --- 8. The legal environment --- 9. The ethical and ecological environment --- International business in action: migration --- PART 3: FIRMS --- 10. Legal structures --- 11. Size structure of firms --- 12. Industrial structure --- 13. Government and business --- International business in action: a lot of bottle --- PART 4: THE MARKETS --- 14. The market system --- 15. Market structure --- 16. International markets and trade --- 17. Governments and markets --- International business in action: working with the grain of the market --- PART 5: CONCLUSION --- 18. Strategy and the changing environment.