Library:
Madrid
London
Paris Champerret
Paris Montparnasse
Turin
- Item type
- Ebook
- Language
- English
- Publication year
- 2015
- Edition no.
- 2nd ed.
- ISBN
- 978-0-203-77149-5
- Note
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.