- Item type
- Book
- Language
- anglais
- Pages
- viii, 412 p.
- Edition
- 1st ed.
- Publication year
- 2007
- Content notes
- Part One. An introduction to the strategic process --- Part Two. Internal analysis --- Part Three. External analysis --- Part Four. Strategic choices --- Part Five. Strategic implementation --- Part Six. Case analysis in strategic management.
"Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays".
Part One. An introduction to the strategic process --- Part Two. Internal analysis --- Part Three. External analysis --- Part Four. Strategic choices --- Part Five. Strategic implementation --- Part Six. Case analysis in strategic management..
