ESCP Europe

In a world of product saturation and market turmoil, can your company achieve double-digit growth? Absolutely! Even as you read this, old-line companies are creating new profits through demand innovation. Theyre thinking beyond their products, exploring the opportunities that surround them, and discovering exciting new possibilities for growth. in back cover.

Part One: A different way to grow --- Part Two: The demand innovators --- Part Three:Making growth happen in the real world --- Part Four: Opportunities on the growth frontier --- Part Five: Getting started..