This text gives a genuine foundation in business analytics, quantitative methods, and management science - and how to apply the concepts and techniques in the real world - through a strong emphasis on model building, computer applications, and examples. The authors approach presents mathematical models, with all of the necessary assumptions and then applies the ensuing solution procedures to example problems. In instances in which the mathematical computations are intricate, the details are presented in a manner that ensures flexibility, allowing instructors to omit these sections without interrupting the flow of the material. The use of computer software enables the instructor to focus on the managerial problem and spend less time on the details of the algorithms. Computer output is provided for many examples throughout the text.
